NEWS & RESEARCH

We have gathered nearly 100 pieces of insight here covering a vast range of customer management topics and insight into customer experience benchmarking. Use the filtering tool to narrow down your results. For automatic alerts on when we have published a new article, either sign up for our quarterly “Bright Ideas”, or join our LinkedIn group “Bright Customer Management“.

Tag: Articles & Whitepapers

Retaining the human touch in a world of machines
Articles and Whitepapers

Retaining the human touch in a world of machines

Stanley Milgram conducted a famous experiment in 1963, the year before I was born. No, he wasn’t a Frankenstein de nos jours, and I wasn’t his creation, whatever you’ve heard from my school chums. His experiment measured the appetite and capacity of study

Contact centre top tips to collectively transform our industry
Articles and Whitepapers

Contact centre top tips to collectively transform our industry

What would someone who has benchmarked over 1,000 contact centres annually, list as the key things the industry need to improve? Ciara Leddy caught up with Mats Rennstam, MD and founder of Bright to get his view on how we can raise the game in the contact centre

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Download our 25 page white paper full of insight from Bright’s research into customer experience benchmarking over the last ten years.
Alternatively email us at info@brightindex.co.uk for hard copies for you and your team.

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