CREATING SELF-DEVELOPING ORGANISATIONS
Customer satisfaction surveys need to break down the result to a level where you can see what is causing good or bad scores, otherwise it isn’t actionable and you can’t drive change. That’s just the starting point though. For a voice of customer solution to truly make a difference it needs to become an integrated part of the business, chipping away at bad processes and behaviour on a daily basis. It needs to automatically flag things that need to be addressed as well as spot higher level emerging trends that can damage your NPS scores and subsequently customer retention, sales and eventually bottom line. Below we explain how Bright Navigator addresses the criteria, creating self-improving organisations for our clients.
WHAT IS BRIGHT NAVIGATOR?
Bright Navigator is an automated customer satisfaction platform for companies with a high level of customer contacts. It measures continuously; providing real time insight into what customers think and why. This data is broken down by product, customer type, staff member or channel.
It gets to the bottom of customer gripes and provides the evidence to make change, including 360° feedback in Operations. Here we include automatic feedback to front-line staff on how their particular customers have responded in comparison to their team, create balanced scorecards for them and save time for team leaders with smart tools such as correlation analysis and 1-2-1 meeting functions (automatically populated with VOC results). This on its own results in major improvements for clients, on average over 20% increase in very satisfied customers, but that’s just the start.
NAVIGATOR FOR SENIOR MANAGERS
The real-time feedback by agent, team, product, channel and customer type is the foundation, however managers will also benefit from built in features such as:
- Text analytics tool to spot emerging trends and identify problems outside your department to reduce failure demand
- Benchmarking and automatic correlation analysis showing top drivers of NPS and Customer Satisfaction helping you focus on where you will get the most for your budget
- Alerts sent to your retention team before becoming complaints
- Quarterly reviews with our senior consultants doing deep dives into the data and presenting actionable recommendations including identification of the root causes of issues and how to solve them
BRIGHT NAVIGATOR’S UNIQUE FEATURES
In addition to being one of the world’s best and most cost efficient Voice of Customer tools in terms of standard features, Bright is unique in also offering:
Productivity metrics are mixed with C-SAT metrics creating an all in one performance management solution.
Automatic conversion of customer verbatim into text & sentiment analysis.
Automatic email notification to teams & external departments based on verbatim content & customer scores.
Sessions with our senior consultants presenting findings from data deep dives and recommendations for the next quarter.
Making your team leaders more efficient and reducing the need for Quality Assurance teams.
NAVIGATOR FOR DIGITAL CHANNELS
With the ever-increasing shift towards self-service online, our clients need full visibility of their customer experience in this channel. Even for non e-commerce sites there are normally millions of pounds of savings through driving down failure demand. Bright will help you create surveys such as the examples below for websites and social media.
The results are integrated real-time with scores for contact centres, branches, field staff etc., creating a holistic view of your entire customer journey.
Customer Satisfaction Survey
Thank you for being a customer. Please help us improve our services to you by completing this survey. The entire survey will take approximately 1 minute to complete.
NAVIGATOR & TEXT ANALYTICS
Using customer verbatim, particularly as sound files is very effective in driving good behaviour and stopping bad. But what about the areas outside of customer service? And what about spotting emerging problems?
Bright Navigator’s text analytics feature segments high volume verbatim automatically and produces reports in the portal such as:
- Top drivers of dissatisfaction.
- Common themes amongst Net Promoters and Net Detractors.
- Emerging trends amongst customer comments.
“NPS has increased by 19 points and is now tracking at 83 for the completion stage of the process. We couldn’t have got to the bottom of the problem without Bright Navigator.”
Customer Experience Manager
“Winning the Best Voice of the Customer Award at the European Contact Centre and Customer Service Awards was the icing on the cake. We couldn’t have done it without Bright.”
Head of Member and Customer Services
“We wanted insight to be both authentic and statistically relevant. We were not disappointed. Fully automating the process delivered an amazing 20% uplift in response rates. The confidence we now have in our understanding of the customer experience is so much greater.”
Customer Service Director
“Changing the way we survey has been a game changer. It’s given us more specific focus areas and we’ve been able to see issues that we would never have known about before. Agents can now see their results every day and we have improved contact centre Net Promoter Score from 3.8 to 41.6 in just under 12 months."
Director of customer contact
“Navigator enables us to identify customer needs, understand where the blocks or barriers are and how to remove them to offer a better service, it’s got people talking quality!
As a result performance has improved in more than 80% of customer service measures."
Head of Customer Experience
“We have seen a significant increase in customers saying they were very satisfied with the contact centre experience, from 58% before working with Bright to a consistent 78%. Employee engagement scores have also increased from 50% to 70%+."
Customer Service and Sales Director
In addition to the many awards our clients have won working with us, we are very pleased to have been voted top voice of customer solution in the 2017 “Top 10 Contact Centre Software and Technology” awards for the second year in a row.
Over 1,000 people voted making it the most impartial of all contact centre technology awards. Bright Navigator came 4th overall and were the top ranking Voice of Customer solution. Some of the great feedback from voters can be found on the official awards page HERE.
Net Promoter, Net Promoter System, Net Promoter Score and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld and are being used under license.