Sharing insight and ideas to help you improve the service you deliver your customers. Enjoy!

Banking & Financial services Top UK Customer Satisfaction
In a shock result – the banking and financial services sectors have the best levels of customer service satisfaction in the UK – according to the results of Bright’s annual ‘Industry Satisfaction Survey’

The SIM Challenge; How water companies can stay ahead of the competition
With companies fighting to avoid hefty penalties as well as preparing for the open market in 2017, it’s imperative that customer experience is top of the corporate agenda – Simon Thorpe explores the issues

7 signs of an industry leading customer service centre
What separates the wheat from the chaff, and how can businesses tell if they have an industry leading customer service centre? Here are seven signs to look out for.

A brief history of NPS & 3 tips for maximising ROI
Rob Wilkinson shares a brief history of NPS and how it can be used as a useful tool to improve the customer experience. Read the full article here.

How benchmarking can improve customer service performance levels
Mats Rennstam explores the value of benchmarking, the pitfalls to look out for and the value this can have on the overall business. Read more here

Merry Christmas from the Bright team

A huge thank you to all of the wonderful Bright customers, partners and suppliers that have made this another record year. We look forward to working with you all in 2017 and hope you have a fantastic Christmas and New year!