Time to really make a change – and get the right tools to do it with.

The status and awareness of our industry is improving significantly and we have a unique opportunity to make it the well regarded and acknowledged sector it deserves to be. We now however, need to not only keep momentum going, but raise the level several notches on both customer experience and internal operations. As a tool for helping us doing this and to make sure we are moving in the right direction, benchmarking is key. It is however also time to improve the way benchmarking is carried out, so that we can rely on the outputs and use them confidently. Bright would like to share their views on the four most important criteria for securing this and how to get the most out of those KPIs…

Follow the link for the full article. (pdf, 91kb)