Improving customer experience

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The regular research and trend briefing that gives you ideas for improving customer experience.


Whether you operate a sales centre or a customer service centre, improving the customer experience delivered by your people is crucial to retain revenues and profit. Getting access to new ideas and understanding the latest trends can really help.

That’s why at Bright we create a regular briefing that can inspire original thought, share best practice and keeps you up to date with the news and views from our highly experienced contact centre consultants.

Through Bright Ideas we demonstrate the correlation between operational performance, employee engagement and customer satisfaction. We have the evidence to provide compelling reasons for a change in tact – for example, solving a customers problem the first time they call is far more important than how long they have to wait to get a call answered.

To receive your quarterly copy of Bright Ideas, simply complete the form to the right.