Improving customer experience

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About Bright

Bright was founded in 2000. Since then over 1,000 contact centre reviews have been carried out and millions of clients’ customers have been surveyed. Based on this we know what it takes to become a best in class customer service operation and have perfected our tools to help clients achieve this.

The Bright Suite analyses and benchmark key performance indicators of contact centres in all sectors. Main areas covered are:

  • Performance.
    The Bright Index benchmarking review compares your 50 most relevant metrics against peers and cross-sector. Find out more.
  • Customer satisfaction
    Bright Navigator is a leading voice of customer solution that provides real-time, accountable and actionable customer insight. Find out more.
  • Employee engagement
    Bright Employee Index is specifically designed to be relevant to customer service staff, measuring their engagement, benchmarking it, and helping you drive it. Find out more.

The results form a platform for participants’ target setting and improvement plans. The end goal is to significantly improve our clients’ competitive edge, at the same time as we improve overall customer and staff satisfaction.